Though recruitment consulting is very popular, many consultants or agencies have a hard time finding clients. Though you might have had a career as a consultant for many years, you may not have the marketing skills to get them to sign up. A lot of consultants work alone so they have to do all the marketing research on their own to find clients. I am going to examine several approaches to help your recruitment business get off the ground.
One of the most effective ways for small recruitment agencies to find more clients is to specialize. Instead of being a broad agency, you could be an agency that is an authority in one specific area. There are several possibilities here, no matter if your expertise is in finance, IT, petrochemicals or financial Services. If you market your services, you could promote them in niche publications or in particular online forums. You can even try to find meetings in your town that are targeted towards individuals in that kind of business. Whenever you can get specific with your market, you can easily advertise yourself as an expert in that area. You’ll also be more effective at recruiting men and women in a field that you’re very well-versed in.
You have to convince them that you are a good recruitment consultant and will be able to help them attain their desired recruitment goals. You can expect that some people will be skeptical to signup for your services due to the problems they are going through or are concerned about the expense. In order to make the sale, the best thing you could do is provide no cost consultation. The zero cost service must be genuine one-on-one service and not some newsletter via email. You should not give out hours of your time for nothing, but you can spare fifteen minutes on the phone. It is crucial that you don’t make an effort to market your services during the session but focus on their problem. It will demonstrate that you do give top quality service.
If you’re new to running a recruitment agency, or you’re still at the stage where you’re thinking about a career change into consultancy, get started networking with other consultants. The simplest way is to locate them online but you could also go to group meetings or events in your local area. Search for online forums where many recruitment consultants regularly visit. You may not find a general recruitment forum but you may find it as a subcategory in a more general business forum. Making use of social media sites like LinkedIn, Facebook and Twitter can also help you locate contacts. When you start interacting with good consultants, you’ll get lots of new ideas on how to promote your own recruitment agency.
Another thing you ought to do when you set up your own recruitment consultancy is to locate candidates as well as clients. You need to gather CVs from strong candidates as after all you are only as good as the people your put forward. The above are a few tips can help you attract clients. You also need to consider your pool of candidates too and how you present them to the client. Making a decision whether to present the candidates own CV or presenting them in a uniform manner is important. It may be worth using one of the UK leading CV writing services to improve your presentation of candidates to the client. Companies like Career Consultants based in London can make the presentation and profiling of clients a much easier task for you.